Tinderpoint Logo

GA4 Online Training Course

What You'll Learn in This Course:

Get hands-on experience setting up and using a GA4 account. See the main differences between GA4 and GA3 (Universal Analytics)and get confidence with its new concepts – 'users' and 'events' rather than 'sessions'.  

Understand the interface and learn about the various default reports available. 

You'll learn how to make reports by creating your own events and labelling them as conversions (now that GA4 no longer uses the 'goals' feature familiar from Universal Analytics).

You will also gain experience making data models with GA4's Explorations feature and see how to integrate GA4 with other Google platforms.

  • Cost: €1,800 / person
  • Cost: $1,500 / person
  • Cost: £1,500 / person
  • Duration: 18 Hours
  • Sessions: 6 over 3 weeks
  • Location: Live Online
  • When: By Arrangement
  • Min: 2 Attendees
Enquire Now
Your Expert GA4 Trainer

Matt is one of the world's leading experts in Google Analytics and Google Tag Manager. He travels all over the world educating and enlightening digital professionals. Matt Trimmer became a Google Seminar leader in 2009, listed on Google.com with only 14 others authorised to train exclusively for Google's Seminars Success programme.

Google Analytics Seminar Leader Badge
Matt Expert GA4 Trainer

What Does the GA4 Course Cover?

Module 1
Intro, Fundamentals & User Interface
  • Accessing Google Analytics
  • Understanding your Google Account
  • How GA4 Works- the GATC
  • Accessing the GA4 Demo Account
  • User Interface Components
  • 4  - The next version of Google Analytics
  • The changing privacy environment
  • Consented, modelled and first party analytics
  • GA4 - key advances
  • What’s new -keeping up
  • The Google Analytics 4 data model
  • Defining and understanding events and event parameters
  • Event Types
  • Looking at alive events stream using debugger
  • Live Q and A
Module 3
Campaign Tracking, Reports & Attribution
  • Campaign tracking
  • Integrations
  • Traffic dimensions
  • Attribution
  • Live Q and A
Module 5
E-commerce Configuration & Reporting
  • E-commerce events, reports, funnels
  • E-commerce items array & events
  • E-commerce promotion events
  • Item & transaction incompatibilities
  • Live Q and A
Module 2
Dimensions, Metrics & Explorations
  • Defining and understanding dimensions and metrics
  • Defining and understanding users
  • Defining and understanding user properties
  • Defining and understanding user engagement (time)
  • Defining and understanding sessions
  • The Google Analytics 4 data model
  • Data incompatibilities
  • Live Q and A
Module 4
Conversions, Reports & Custom Reporting
  • Conversions
  • Custom reporting
  • Data differences between reports and explorations
  • Live Q and A
Module 6
Exporting to Google BigQuery & Reporting
  • Google Cloud services & projects
  • Linking GA4 to BigQuery
  • Exporting GA4 data to BigQuery
  • BigQuery tables
  • Extracting key data
  • Reporting from BigQuery  with Looker Studio
Module 1
Intro, Fundamentals & User Interface
  • Accessing Google Analytics
  • Understanding your Google Account
  • How GA4 Works- the GATC
  • Accessing the GA4 Demo Account
  • User Interface Components
  • 4  - The next version of Google Analytics
  • The changing privacy environment
  • Consented, modelled and first party analytics
  • GA4 - key advances
  • What’s new -keeping up
  • The Google Analytics 4 data model
  • Defining and understanding events and event parameters
  • Event Types
  • Looking at alive events stream using debugger
  • Live Q and A
Module 2
Dimensions, Metrics & Explorations
  • Defining and understanding dimensions and metrics
  • Defining and understanding users
  • Defining and understanding user properties
  • Defining and understanding user engagement (time)
  • Defining and understanding sessions
  • The Google Analytics 4 data model
  • Data incompatibilities
  • Live Q and A
Module 3
Campaign Tracking, Reports & Attribution
  • Campaign tracking
  • Integrations
  • Traffic dimensions
  • Attribution
  • Live Q and A
Module 4
Conversions, Reports & Custom Reporting
  • Conversions
  • Custom reporting
  • Data differences between reports and explorations
  • Live Q and A
Module 5
E-commerce Configuration & Reporting
  • E-commerce events, reports, funnels
  • E-commerce items array & events
  • E-commerce promotion events
  • Item & transaction incompatibilities
  • Live Q and A
Module 6
Exporting to Google BigQuery & Reporting
  • Google Cloud services & projects
  • Linking GA4 to BigQuery
  • Exporting GA4 data to BigQuery
  • BigQuery tables
  • Extracting key data
  • Reporting from BigQuery  with Looker Studio

Is Google Analytics 4 Course
right for you?

If you're new to GA4 or have some experience but want to enhance your skills, this course is for you. Enrolling is recommended if you aim to learn the proper use of GA4 and not just the setup, but also how to analyze the collected data.
‍
If you find it challenging to join the dots with the multitude of GA4 resources online and want to prepare for the future where GA4 will be the primary analytics platform, this course will help you achieve your goal.

However, if your intention is to learn how to use BigQuery with GA4 or if you are already an experienced GA4 user, this course is not suitable for you.

To make the most of your learning experience, this course is offered live and in-person.
‍
‍

GA4 Training Participant Feedback

"I know I speak for myself and Silvia when I say we both can't thank you enough for your time on the GA4 training last week. It was an absolute pleasure to get to work with you Matt and your level of GA /related knowledge is phenomenal"

Luke Adams
Senior Digital Specialist, Irish Life
Luke Adams, Irish Life

Do you offer post-course support?'

Yes, via email for 60 days after the course.

Do you offer non-profits a discount?

Yes, send us your registration number for a 15% discount.

How can I pay for the training?

We offer pay now by credit/debit card or pay later by bank transfer and credit/debit card. If you are self funded we offer flexible payments.

What happens if I need to reschedule?

Providing you inform us before the start of your course, you may transfer your scheduled course booking to an alternative date free of charge.

What happens if someone needs to attend in my place?

Providing you inform us before the start of your course, you may transfer your scheduled course booking to another attendee free of charge.

Do I get the slide printouts?

No, we think permanent access to all slides on Slideshare.net is better.

Recent Attendees Feedback...

How did you rate the course?
97.30% said 'Excellent' or 'Good'

97.30%

How did you rate the theoretical content?
96.44% said 'Excellent' or 'Good'

96.44%

How did you rate the technical content?
92.56% said 'Excellent' or 'Good'

92.56%

Were your objectives met?
94.71% said 'Yes, all' or 'Yes most'

94.71%

How did you rate the tutor?
98.60% said 'Excellent' or 'Good'

98.60%

Would you recommend?
98.38% said 'Yes'

98.38%

How did you rate the pace?
‍75.30% said 'About Right'

75.30%

*Based on our continuous survey of 927 attendees

Enquire Now

Dublin

(01) 485 2611

London

(020) 8945 3950

© 2002 - 2024, Tinderpoint