Our Analytics
& Tracking Services

GA4
Migration

We implement all elements of GA4 tracking & migration for lots of different types of companies. The size of a business doesn’t change how GA4 works!

GA4
Training

Our trainer Matt was previously one of only 14 Google Seminar Leaders globally for GA and his new GA4 online course with 18 hours over 6 live sessions will upskill you or your team fast. Learn More >>

GA4 Reporting
& Analysis

We do custom dashboards and Looker / Google Data Studio reports so you can see all your metrics combined. And we have Power BI and Tableau experts avail too.

Old GA Data Retention

Your old GA3 data will be deleted by Google soon. This means no Year on Year comparison to let you assess current marketing efforts. We’ll retain your data if you need it via Google Cloud.

Facebook
CAPI

Following the Apple changes which have limited Meta’s ability to know what’s happening with their ad data, we’ve installed Conversion API for many clients to ensure paid social ads run more efficiently.

Server Side Tracking

Cookies are going and privacy for users is becoming vital in many countries – not just Europe with GDPR. We can set this up for you so that you’re future-proofed across your web tracking.

book a discovery call

request free audit

Some Common FAQs

What is this Google Analytics/GA4 Change?

‍ 37+Million websites globally using this tool are being forced to upgrade to GA4. If you ever use / need Google Analytics to see what’s happening on your website(s), you need to change and learn how to use the new GA4 system – which is not easy or fast.

The new reporting dashboard is also unlike anything you’ve used before.

If you ignore this / don’t change, no more website data will be tracked for you after1^st July 2023.

GA4 is not a minor upgrade but rather a massive change to GA3. It’s very technical for all but the most basic websites and many web developers seriously struggle with it – and not because it’s a new platform. GA4 tracking is just not their technical speciality in most cases.

Google recommends allowing 8 weeks to fully migrate and test GA4 with your new website data.

But Google Said They’ll Upgrade Us Automatically for Free?

From Google email to site owners: “For any customer who does not set up a GA4 property with basic settings, starting in March 2023, we will configure one with a few basic settings consistent with the existing Universal Analytics property; this includes certain conversion events, Google Ads links, and existing website tags”

So… if you have an extremely basic Google Analytics account and website, you might be fine. For anything else, we’d recommend not trusting the automatic Google tool as your tracking will probably break. Talk to a GA4 expert

Can I Migrate from UA to GA4 Myself?

Yes. While making a new GA4 property using Google's wizard is simple, it’s unlikely to be enough for most websites. It's easy to overlook critical website interactions as well as not bothering to capture your historical web stats data for future commercial analysis.

If you lack the expertise in Google Tag Manager or are unsure about implementing code on your website or changing default options in a new GA4 installation, we’d suggest you hire someone good at GA4.

For optimal GA4 configuration, we suggest using Google Tag Manager. It provides numerous advantages, including streamlined tag management, future-proofing, enhanced interaction tracking, superior testing tools, a versioning system, and more.

Does This Change Impact my Google Ads?

Yes - if your Universal Analytics property and Google Ads accounts are linked.

Google recommends transferring Google Ads links from your Universal Analytics property to your GA4 property.

Then you can either import GA4 conversions (for attribution) or include GA4 audiences in a campaign or ad group (for remarketing purposes)

Will My Old Web Stats Data be Available?

Yes – but only for a few months. Then Google is deleting it. To keep your historical data (which we recommend), you must find a data storage solution. Fortunately, we have simplified this process and can organise things for you.

How Do You Guys Cost a GA4 Migration?

GA4 migration workload depends on the complexity of your existing accounts (Analytics & Tag Manager), the number of views in GA, if you have a bespoke website structure, the number of events, and the reporting dependent on those elements.

Packs

After a free initial scoping audit and discovery call we’ll confirm which of the following options are applicable.
We’ll also sign your Non-Disclosure Agreement if you have one or we have a standard pre-signed one for your peace of mind.

Basic
‍

€1,000

$1,000

£900

1 GA Account
1 GTM Account
< 3 Views
< 3 Custom properties
< 3 Filters
Ecommerce Analytics
< 10 goals / events
4 week timeframe
Go-live process
Post Go-live support

Standard
‍

€3,000

$3,000

£2,500

1 GA Account
1 GTM Account
< 10 Views
< 10 Custom properties
< 5 Filters
Ecommerce Analytics
< 30 goals / events
6 week timeframe
Go-live process
Post Go-live support

Advanced
‍

€5,000

$5,000

£4,250

2 GA Account
2 GTM Account
< 20 Views
< 20 Custom properties
< 10 Filters
Ecommerce Analytics
< 50 goals / events
8 week timeframe
Go-live process
Post Go-live support

Training
‍

€1,800

$1,950

£1,500

Live Online
Public Course
Tues & Thurs
Live Q&A
18 Hours
6 Sessions
3 Weeks
Expert GA Trainer
Comprehensive
In-House avail too

GA Data
Retention
‍

€4,000+

$4,000+

£3,500+

Our ‘GAKeeper’ solution offers a simple way to keep your historical data from your GA3 Universal Analytics and securely store it for you.
This ensures that you retain access to your old data, despite Google's decision to remove it.

We’ll retain either 2,4 or 10 years data for you.

Facebook
CAPI
‍

€1,500

$1,500

£1,250

Link GTM (SS) to Facebook events
Sort Facebook events for Deduplication
Set up all events in GTM SS
Update general parameters
Update custom & user dataparameters
Extensive testing
‍

Server Side
Tracking
‍

€1,500+

$1,500+

£1,250+

Discuss consent, container & tagging
Configure web container and tag to use‘send to server’
Test server-side tags
Migrate server end point
Optimise server side costs
Extensive testing

Custom
Tracking
‍

€600+

$600+

£500+

Need custom help with GA4 integration with MS Dynamics / Salesforce / Other?

Just ask.
We also offer ongoing support on tagging and reporting on a retainer basis.
‍
‍

GA4 Migration Service – What We Deliver

Map What You Have

Comprehensive mapping of your existing Universal Analytics account & Goals
‍
Our team will meticulously map your current Universal Analytics account and Goals to ensure a smooth migration to GA4.

We’ll map everything you have and ensure it’s migrated to GA4. We’ll also advise which features are not available in GA4.

Sort Google Tag Manager

We’ll organize your GTM by mapping and migrating tags, triggers, and variables.

Reporting Dashboards

We’ll provide you with a reporting dashboard in Looker (aka "Google Data Studio") linked to relevant data sources. This will have key website performance metrics and a parallel dashboard for UA and GA4 so you can see both sets of web stats for comparison until UA is turned off soon.

Clean Up Your Data

To guarantee accurate analytics, we’ll clean up your data as needed. This might involve starting fresh with your web analytics. We’ll also identify and fix any obsolete or bad data.

Setup GA4 Fully

We'll install the GA4 tracking code on your website, create the new Google Analytics property, and start collecting data. Our migration process typically includes:

Document

We’ll document what we’ve done

GA4 Migration Service – What We Deliver

Map What You Have

Clean Up Your Data

To guarantee accurate analytics, we’ll clean up your data as needed. This might involve starting fresh with your web analytics. We’ll also identify and fix any obsolete or bad data.

Sort Google Tag Manager

We’ll organize your GTM by mapping and migrating tags, triggers, and variables.

Setup GA4 Fully

We'll install the GA4 tracking code on your website, create the new Google Analytics property, and start collecting data. Our migration process typically includes:

Reporting Dashboards

Document

We’ll document what we’ve done

GA4 v GA3
Key Differences

Durability

Modeling

Devices

attribution

User focus

Durable tracking Google built for privacy

Conversion modeling & behavioral modeling

Web + App

Data-driven attribution, engaged view conversions, Performance Max reporting

Unified measurement of user interactions and events

Based on cookies

Relies on observable data

Web only

Last click

Separate hit types

Google Analytics 4 enables you to answer strategic questions in innovative ways to drive impact

1

Collect & enrich first-party data in a privacy-safe way

Web interactions
App interactions
Offline interactions
Other business data

2

Derive powerful business insights

Reporting & Insights

Holistic view of your users

3

Take action
on your data

Advanced Analytics
via BigQuery
Activate your 1P data
via Google Ads & GMP

Ongoing measurement & activation of your data

New GA4 Features You’ll Love

Advanced funnel reporting enables you to link behavior, on-page time duration, and page views to create custom funnels.

These funnels are retroactive, allowing for performance analysis over time.

Audiences can be created based on event sequences or the time between events. This is brilliant as it makes Google Ads remarketing a lot more targeted.

GA4 also has better user tracking across devices.

Predictive metrics help improve content performance and leverage enhanced attribution analysis to gain insights into the origins of your customers and the channels that drive conversions.

Google Analytics 4
Migration & Training Service

Get help with GA4
Migration & Training

200+ Analytics
Projects & Trainings
Done for Clients Big & Small incl: